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Sally Horchow, Co-Author of THE ART OF FRIENDSHIP
Roger Horchow, Co-Author of THE ART OF FRIENDSHIP


Sally Horchow

(born April 16, 1970, in Dallas, Texas) has been called a "Lifestyle Guru," a "Trend Expert" and even a "Pop Culture Diva." Whatever the title, she is a writer and TV personality who shares her first-hand experience in living well, hunting for unique places and things, and bringing people together - all with an astute eye and a witty point-of-view.

She regularly writes about lifestyle trends - from entertaining, food, and travel to design, fashion, and art - for The New York Times, Town & Country, and DailyCandy.com. Her work has also appeared in Vanity Fair, Elle, InStyle, Food & Wine, Cosmopolitan, Town & Country Travel, Town & Country Weddings, Women's Wear Daily, Los Angeles Magazine, L.A. Confidential, Angeleno, Distinction, C Magazine, Veranda, Spa, Texas Monthly, and The Boston Globe.

Sally and her father, Roger Horchow (a Broadway producer and founder of The Horchow Collection), are the co-authors of THE ART OF FRIENDSHIP: 70 Simple Rules for Making Meaningful Connections, to be published by St. Martin's Press in October 2006.

Sally has appeared as a lifestyle and trend expert on "Tyra," The Food Network, E!Entertainment Television, KNBC/Channel 4 News, AMC, and Travel Channel. She has performed in comedy sketches on NBC's "Late Night with Conan O'Brien" and studied improv with The Groundlings. She has been featured and quoted in The New York Times, Domino, Food & Wine, Elle, W, Town & Country, The Dallas Morning News, Self, D Magazine, Marie Claire (Japan), Baila (Japan), 25Ans (Japan), and Angeleno, where her monthly dating column, "Girl's Eye View," ran throughout 2001.

Prior to her print and on-air career, Sally worked in many aspects of the entertainment and media industries. After two years as the Executive Assistant to Steven Spielberg, she worked as a film Producer, a Senior Event Planner with Best Events, the Producer (and "Voice") of Keen.com, and an Interior Designer.

She grew up in Dallas, Texas, and received her B.A. from Yale University. She lives in Hollywood with her husband and two Labradors, Annie and Maggie Mae.

For an interview, please contact: Bill Rogin, 310-858-8200 or

Choose a format below to view Sally's video clip reel:
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Roger Horchow

(born July 3, 1928, in Cincinnati, Ohio) is a catalog entrepreneur and Broadway producer.

In 1971, Horchow started The Horchow Collection, the first luxury mail-order catalog that was not preceded by a brick-and-mortar presence. He sold The Horchow Collection to Neiman Marcus in 1988. Horchow was V.P. of Neiman Marcus before starting the Horchow Collection.

In 1992, he produced his first Broadway show, Crazy for You, a George Gershwin musical, for which he won the Tony Award for Best Musical. The London version of Crazy for You won the Laurence Olivier Award for Best Musical

In 2000, Horchow and co-producer Roger Berlind staged a revival of Cole Porter's Kiss Me, Kate, for which he won his second Tony Award, for Best Musical Revival. Now, Roger has joined forces once again with Berlind for a new Kander & Ebb musical, Curtains, which was a big hit at the Ahmanson Theater in Los Angeles in August and is headed for Broadway soon.

Horchow is a member of The Hill School Class of 1945. In 2002 he received the school's highest alumni honor, The Sixth Form Leadership Award.He graduated from Yale in 1950 and was awarded an honorary doctorate by Yale University, in 1999. He is discussed in The Tipping Point by New Yorker writer Malcolm Gladwell.

Horchow is the author of Elephants in Your Mailbox: How I Learned the Secrets of Mail-Order Marketing Despite Having Made 25 Horrendous Mistakes (Times Books, 1980), and Living in Style: In A Time When Taste Means More Than Money (Rawson Assoc, 1981). His new book, which he co-authored with his daughter Sally Horchow, is THE ART OF FRIENDSHIP: 70 Simple Rules for Making Meaningful Connections, which St. Martin's Press will publish October 2006.

For an interview, please contact: Bill Rogin, 310-858-8200 or