The Art Of Friendship
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THE FRANTIC PACE AND CASUAL attitudes of modern life have made real friendship a rare (and possibly endangered) experience. This stylish and elegant primer on making and maintaining authentic friendships throughout one's life is the antidote. Thoughtfully composed by Roger Horchow, legendary retail magnate and the "connector" of Malcolm Gladwell's book The Tipping Point, and Sally Horchow, Roger's daughter and a connector of the next generation, this little volume shows how making true connections greatly enhances one's experience of life.

The book opens with a foreword by Malcolm Gladwell that explores the Horchows' special talent for making and keeping friends. At the core of The Art of Friendship are seventy brief essays that present simple but effective "rules of connecting." Recognizing that valuable friendships come in many forms, the authors offer practical, proven advice for today's connectors, including how to create rapport, even in a crowd; how to transform an acquaintance into a friend; when to e-mail, pick up the phone, send a note, or connect in person; how to maintain long-term friendships - and when it's time to quit.

Action points help readers put each rule into practice in daily life. Woven throughout are personal anecdotes from the Horchows in which they share their own experiences of friendship.

Whether the goal is to start a new relationship, cement a developing alliance, or reinvest in a long-standing friendship, The Art of Friendship will help to make the connection.

    "The art of friendship has a few simple guidelines that anyone can be taught - and trust me, in the case of the Horchows senior and junior, you're in the hands of experts."
        ~ Malcolm Gladwell, bestselling author of The Tipping Point

    "This from-the-heart little book is simply a rare jewel in today's hardened, unkind society."
        ~ Letitia Baldrige, author of New Manners for New Times

    "There is no substitute for real human interaction, it's the stuff of life. Friendship trumps all."
        ~ Dany Levy, founder,

    "Friends are hard to come by, hard to keep, and sometimes hard to get rid of. Here's a book that helps on all scores. If I didn't already consider Roger and Sally Horchow to be good friends, I'd certainly want them to be after reading this book."
        ~ William F. Buckley, Jr.

    "This little book reveals the secret formula for success: reach out, give more than you receive, persevere, and remember that all we really have on this earth is each other."
        ~ Robert K. Massie, historian and author of Nicholas and Alexandra

    "You know that awkward moment when you are standing in a crowded elevator? The Art of Friendship reminds me to open up and speak to the person next to me. You never know who it might be!"
        ~ Jeffrey Best, president, Best Events

Roger Horchow is the founder of The Horchow Collection, the first luxury mail-order-only retailer, and a Tony Award-winning Broadway producer (Crazy for You and Kiss Me, Kate). Roger's talent for connecting earned him a chapter in Malcolm Gladwell's The Tipping Point, as well as a remarkable network of lifelong friends and acquaintances. Roger lives in Dallas.

Sally Horchow is a writer whose unique takes on entertaining, design, etiquette, food, fashion, and travel appear regularly in publications like The New York Times, Town & Country, and Sally lives in Los Angeles with her husband, Christopher McCauley, and two Labradors, Annie and Maggie Mae.